NEW HOLIDAY COLLECTION AVAILABLE NOW!
Our Holiday Collection will put you in the spirit with new claw clips, headbands & bows. Inspired by traditional Christmas colors, with a pop of light blue.
Pull your hair back and accessorize with one of frwd's new velvet or pearl bows for a holiday party. Or wrap up a claw clip to gift to your friends.
Forget Santa - you will be the most magical part of Christmas!
ONLINE EXCLUSIVE CLIPS!
Let's get personal...Shop our NEW Personalized Collection!
The famous frwd Claw Clip is now customizable. Add a personal touch to your favorite hair accessory. Customize your clip with a zodiac sign or custom lettering!
With the holidays around the corner, give the gift of frwd.
A female owned brand here to solve the every day hair struggles with portable accessories curated with you in mind. We want to inspire and empower our community of strong women to look and feel their best with our simple yet essential hair care products.
Caring for our luxury claw clips is very important, as you want to keep these accessories for long term. It is normal for hairspray and other hair products to build up on the clips, so cleaning them properly is recommended.
Gently dip the clip in a shampoo and water mixture and scrub softly with a toothbrush, or soft bristle brush until the debris is gone.
After cleaning, towel dry and leave the clip out to completely air dry so the spring does not rust. Continue using daily and showing off your luxe hair accessory.